We looked all over the world.
When we were designing the Krakatoa Underwear Classic line, we bought dozens of pairs from Australia, Brazil, Canada, US, Japan, China, Europe. We bought the best of the best to try them out. Wore them extensively, washed them in different water temperatures and parameters, checked them for comfort, durability, usability.
But the deeper we looked, the more we found the same old, hidden in plain sight. Always the same stuff, with a different packaging or logo. Still the stuffy, uncomfortable cuts and materials, or just plain weird undies at times - purple elephant, really?
Some were close to perfect, but no cookie.
That strengthened our resolve to create an underwear like nothing else we tried before.
We focused on comfort first, with no compromises. Well, “don’t make me look like a doofus” and “don’t make me put my junk through weird stuff” were also high on the list.
We worked until we got our Classic collection to perform and feel like no other underwear we had on our extensive test collection. We cross-tested it with the some of the best sellers and the best performers on the market – and we were thrilled. We freaking made it.
There is a thing, though. Krakatoa is special.
Want a super sexy, colorful, crazy-prints type of thing? Nah, we are not that. We want to disappear on your body, not remind you about it all the time.
Want that old cotton feel, standard cut, tight whiteys, that feeling like you have a towel around your waist – under your pants? Sorry pal. You deserve better than that.
Want a pair that would have some famous guy’s name on it? That’s not us. We are named after Krakatoa, the most badass volcano ever. Eruptions, loud noises! Us. Guys.
Krakatoa is about the joys of never having to hunt down an escaping jewel because your underwear’s elastic gave up. The freedom of doing handiwork without needing to adjust your crotch with greasy hands, or riding your motorcycle on the twisties without worrying about having to hang on one hand to fix a package mishap.
True story: We had guys writing us that they had to check if they were actually wearing underwear before leaving home when they first tried Krakatoa. It’s so thin and comfortable, they did a double take. It was there. Along with the most badass volcano in the world.